Corona has a very good idea following up on Saltwater brewery
Positive news for wildlife and the environment
Before telling you about this great idea, I want to give you some background information on the founder of Corona beer.
Senor Antonio Fernandez
A small Spanish village in the province of Leon has become news as suddenly its 80 residents have become millionaires. This miracle happened as Antonio Fernandez was born in 1917 in Cerezales del Condado. He died in August of 2018 at the ripe age of 99. He never forgot his birth village where he grew up in great poverty, together with his 12 brothers and sisters. Senor Fernandez bequeathed each inhabitant an inheritance of $2.5 million.
When Antonio was 32 years old he emigrated to Mexico in 1949 together with his wife.
In his new country, he became successful and CEO of Grupo Modelo in 1971. This is the company where the world famous Corona beer has been brewed since 1925. Corona Extra is the second most imported bottled beer in the USA. It reaches nearly $700 million sales a year. In old times this blend of malted barley hops and corn and yeast was served simple without any garnish.
Nowadays it is normally served with lime. If you love to drink cerveza you will squeeze the lime into your beer. The question arises why a slice of lime? The story goes that the use of lime is meant to keep the flies from sitting on the mouth of the bottle. The production of Corona beer is really big. The brewery can produce 20 million bottles in 24 hours.
A new and helpful invention
Coming back to what this article is about, Some good news for the environment. Corona will be testing 100% plastic-free-6-pack rings at the beginning of 2019. This very positive news was posted in Good News Network. I am happy to forward this news as one does not read positive news so often. Anything which can help the environment and animals is worth mentioning.
These new rings are made from plant-based biodegradable fibers, together with a mix of by-product waste and compostable materials. After being discarded and coming in contact with water, the non-plastic rings serve as food for marine animal life. We have dirtied our planet with plastics, all kind of plastics in many different shapes.
More than a million marine creatures and birds and animals sadly lose their lives to plastic trash. The plastic rings holding beverage containers in a 6-packs are one of the culprits. Sea animals are eating it or becoming trapped by it, and are dying at an alarming rate.
Big beach cleanup
The harmful nature of these rings was recognized in the 1970s and people were speaking out about it. Even if it forms only a small part of the total plastic waste, it is good to become aware of the danger. In 1988 there was a beach cleanup, organized in Oregon. Within a few hours, a group of volunteers had collected 1,500 six-pack rings.
Photodegradable is not harmless
In 1994 The EPA forced all manufacturers of these rings to make them photodegradable, that means they break down in the light. It then still takes various months for that to happen. In the meantime, those smaller pieces still pose a danger as they float in the water.
Animals are suffering from plastic pollution
Birds get their necks stuck in plastic rings and bags, whales consume large amounts with each massive intake of what they think is food. Sea lions get strings around their noses. Turtles eat plastic bags because they float like a jellyfish (an important food source to the turtle) These poor animals have even been found to have container rings wrapped around their shell, causing horrible life-threatening deformities. Soon there will be more plastic in the oceans than fish.
In Africa, the cattle are feeding on plastic and rivers are clogged up with plastic trash. It is high time something is done about this worldwide problem. One should not forget that petroleum is used for producing plastic. Some 8% of global oil production is used for making plastic.
A beneficial joining of forces
Corona beer partnered with a nonprofit organization, Parley for the Oceans. With combined forces, they did big cleanups on the beaches of 15 different countries. The harvest was 3 million pounds of plastic waste. It will be a good idea when those plastic rings do not exist anymore. Corona is a global brand and consumed in many countries worldwide so this action gets attention. Another item which is very dangerous for the environment are Ghost Nets, I hope this problem will also be tackled soon.
There are more well-known beer brands like Carlsberg Beer who are seriously looking to find green alternatives to this plastic danger their products produce. Hopefully, all companies will feel inspired by this and will follow these good examples.
It is possible to make a change and Corona beer is showing the world one way. Many small things together will make a big impact. On a personal level, one can also do things to improve our environment. How about asking your local bar to change the plastic straws for paper ones? These straws also end up in the ocean and harm marine life and birds.
Recently I have come across this disturbing video. Our habitat is being so polluted that soon we will have reached the point of no return.
Source: Leslie Salzillo on 28/12/2018 for Daily Kos
Photo Source: Pixabay
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